If you've been hearing buzz about Pomelli by Google Labs but haven't actually sat down and configured it yet, today's the day. For a broader overview of the software, you can also read our ultimate guide to Pomelli. This is a boots-on-the-ground setup guide built from real testing, designed to take you from "I've never opened Pomelli" to "I just generated my first on-brand campaign" in a single sitting. Grab a coffee, open a new browser tab, and let's get this done.

pomelli google, the experimental AI-driven marketing platform born from a collaboration between Google Labs and Google DeepMind, launched publicly on October 28, 2025. Its entire purpose is to eliminate the resource gap that keeps small and medium-sized businesses from producing consistent, professional marketing content. The tool scans your website, builds what it calls a "Business DNA" profile (a process detailed in our post on how Pomelli actually works), and then uses that profile as the foundation for every piece of content it generates. The result is marketing material that actually looks and sounds like your brand—not a generic template with your logo slapped on top. And as of early 2026, it's still completely free.

Before You Touch Anything: Prerequisites and Pre-Flight Checks

Rushing into setup without the right pieces in place is the fastest way to hit a wall three minutes in. Here's exactly what you need before you start:

• A Google account (personal or Workspace): pomelli ai uses Google Sign-In for onboarding. If you're using a Google Workspace account managed by your organization, check with your IT admin about OAuth approval for third-party apps. This single step has tripped up more people than any technical issue.
• Your website URL ready to paste: Pomelli's magic starts by scanning your live site. If your website is under construction, password-protected, or running on a staging domain, the scanner won't be able to extract your brand elements. Make sure your production site is accessible.
• A supported region: As of this writing, pomelli googl is available in the United States, Canada, Australia, and New Zealand. Broader availability is expected later in 2026. If you're outside these regions, you'll hit a geo-block at sign-in.
• Chrome or Edge browser (latest version): Safari technically works, but users have reported occasional UI hiccups. Chrome gives you the smoothest ride. If something looks off, switch to Chrome before you start troubleshooting.
• A stable internet connection: This isn't a throwaway bullet point. Pomelli ia syncs assets and renders previews live. A spotty connection means half-loaded previews and frustrating timeouts.

One more thing that's not technically required but incredibly useful: pull together two or three example social media posts or campaigns you admire. These don't have to be your own. They'll come in handy later when you're refining your brand's tone and style within the tool.

Step 1: Accessing Pomelli and Signing In

Open your browser and head to labs.google.com/experiments. Look for google pomelli ai in the experiments list. Click to launch—there's no download, no installation, no credit card prompt. The tool runs entirely in your browser.

You'll be greeted by a brief demo video. Don't skip it. It's under two minutes and gives you a clear mental model of the workflow before you start clicking around. Once you've watched it, hit the sign-in button and authenticate with your Google account.

A quick note for teams: if multiple people at your company will use Pomelli ai, consider setting up a shared Google Workspace account dedicated to your marketing operations. As you scale, you can leverage Pomelli's hidden features across your entire team.

After sign-in, you'll land on a clean dashboard. No overwhelming menus. No fifty-tab interface. Pomelli keeps things deliberately simple, which is a design choice that pays off fast.

Step 2: Building Your Business DNA Profile

This is where Pomelli separates itself from every other design and content tool on the market. Instead of asking you to manually upload logos, pick hex codes from a color wheel, and type out brand guidelines, Pomelli ai does the heavy lifting automatically.

When prompted, paste your website URL into the input field and let the AI go to work. Here's what it extracts during the scan:

• Logo and brand marks: It identifies your primary logo and any secondary visual identifiers.
• Color palette with hex codes: Primary colors, secondary colors, accent colors—all pulled directly from your CSS and visual elements.
• Typography and font families: Header fonts, body copy fonts, and the hierarchy between them.
• Representative imagery: Photos, illustrations, and graphics that capture your visual style.
• Brand voice and messaging patterns: This is the subtle one. google Pomelli analyzes the language on your site—the tone, the sentence structure, the vocabulary choices—to build a voice profile.
• Core values and positioning: Based on your about page, mission statements, and key messaging, the AI identifies what your brand stands for.

The scan typically takes between 30 seconds and two minutes depending on your site's size. Once complete, you'll see a Business DNA summary card. Review it carefully. In real-world testing across multiple business types—from consulting firms to bakeries to e-commerce stores—the extraction accuracy has been remarkably strong. Pomelli google correctly identifies primary and secondary brand colors, extracts exact fonts, and pulls imagery that genuinely represents the brand's aesthetic.

Pro tip that most guides miss: After the initial scan, you can upload additional brand images that aren't on your website. This is a game-changer for seasonal campaigns, new product launches, or if your website doesn't fully represent your visual range. Click the "Add Brand Assets" option in your DNA profile and drag in any supplementary images you want Pomelli to have access to when generating designs.

If something in the DNA profile looks off—maybe it grabbed an outdated logo from a forgotten page, or the color palette includes a shade from a third-party widget—you can manually edit any element. Don't skip this review step. Your Business DNA is the foundation for everything Pomelli generates going forward. Five minutes of careful review here saves hours of correcting off-brand outputs later.

Step 3: Creating Your First Campaign

With your Business DNA locked in, it's time to put Pomelli ia to work. Click "New Campaign" from your dashboard, and you'll notice something refreshing: Pomelli doesn't start by asking you about dimensions, file formats, or design specs. It starts with strategy.

The tool prompts you to describe your campaign objective in natural language. This is where being specific pays enormous dividends. Compare these two prompts:

Weak prompt: "Make social media posts for my business."

Strong prompt: "Generate ideas for a social media campaign promoting our new Saturday morning yoga class for beginners. Target audience is women aged 25-45 who are interested in wellness but haven't tried yoga before. The tone should be welcoming and non-intimidating. I need content for Instagram and Facebook."

The difference in output quality between those two approaches is staggering. Pomelli's AI uses your Business DNA combined with your campaign brief to generate concepts that feel like they came from someone who actually understands your business—because, in a very real sense, the AI does.

After submitting your brief, Pomelli generates multiple campaign concepts, each with variations for different platforms. You'll see social media graphics sized correctly for each channel, suggested copy, and even campaign themes you might not have considered.

Here's where those example posts you gathered earlier come into play. If the tone or style of the generated content doesn't quite match what you're after, you can refine by pointing Pomelli toward reference examples. Tell it "make the tone more like this" and paste in a sample. The AI adjusts without losing your brand DNA.

Step 4: Refining, Editing, and Exporting Your Assets

Pomelli's first-pass outputs are strong, but they're starting points—not final deliverables. The editing interface lets you tweak individual elements without starting from scratch.

You can adjust text, swap images from your uploaded brand library, modify color emphasis, and resize assets for different platforms. Every edit maintains your Business DNA guardrails, so even significant changes stay on-brand. This is fundamentally different from a blank-canvas tool where one wrong font choice can make a post look like it belongs to a different company.

A few practical editing tips from real-world use:

• Batch variations quickly: Instead of perfecting one post, generate three or four variations and pick the strongest. Pomelli makes this nearly instant.
• Check mobile previews: Most of your audience will see these assets on a phone screen. Use Pomeli's preview function to make sure text is legible and images aren't awkwardly cropped at mobile dimensions.
• Don't over-edit: The whole point of Pomeli is speed and consistency. If you find yourself spending 30 minutes tweaking a single Instagram post, you're working against the tool's strengths.

When you're happy with your assets, export them in the formats you need. Pomeli supports standard image formats optimized for each social platform, so you won't be manually resizing PNGs in another tool.

Step 5: Scaling Up—Turning One Campaign into a Content Engine

Here's where Pomelli stops being "a cool tool" and starts being "the backbone of your marketing operation." Once your Business DNA is dialed in and you've created your first campaign, the marginal effort for each additional campaign drops dramatically.

Need a holiday promotion? A new product announcement? A recruitment post? Each new campaign inherits your DNA, your refined tone preferences, and your visual library. You're not starting over. You're building on a foundation that gets smarter and more accurate with every interaction.

For small businesses that previously posted inconsistently because creating content felt overwhelming, this changes the math entirely. A yoga studio owner who used to spend three hours per week wrestling with Canva templates can now generate a week's worth of on-brand social content during a lunch break.

Some businesses are already using Pomelli to create content across multiple channels simultaneously—Instagram carousels, Facebook ads, and promotional graphics—all from a single campaign brief. This extreme efficiency is a key reason why Pomelli could be Google's next breakout product.

What to Do If Something Goes Wrong

Pomelli is still in public beta, and that means occasional rough edges. Here are the most common issues and their fixes:

• Brand scan pulls incorrect elements: Edit your DNA profile manually. You can override any auto-detected element.
• UI glitches or slow loading: Switch to Chrome if you're not already using it. Clear your browser cache. Check your internet connection.
• OAuth errors during sign-in: If you're on a managed Workspace account, your admin needs to approve Pomeli as a third-party application.
• Generated content feels generic: Your campaign prompt probably isn't specific enough. Add details about your audience, objective, tone, and platform. The more context you give, the better the output.
• Features seem different from what you've read about: Pomelli is actively evolving. Google Labs continues adding features and improving functionality regularly. What you see today might look different next month—usually better.

You're now fully set up. Your Business DNA is configured, your first campaign is generated, and you understand how to refine and scale your output. The entire process, from sign-in to exported assets, genuinely takes minutes—not the aspirational "minutes" that usually means hours, but actual minutes. Pomelli isn't perfect, and it won't replace a seasoned creative director for complex brand campaigns. But for the vast majority of small business marketing needs, it's the most capable free tool available right now. Go make something.