Small businesses face a brutal asymmetry: the brands winning on social media have dedicated creative teams, brand guidelines locked in Figma files, and content calendars managed across multiple platforms. Everyone else gets a blank screen. That is why the launch of Pomelli by Google Labs was explicitly designed to close that gap. (If you want a full review of the tool's capabilities, check out our ultimate guide to Pomelli). It's a standalone AI marketing assistant — currently free in public beta — that reads your website, builds what it calls a "Business DNA" profile of your brand's tone, colors, fonts, and visual identity, then generates campaign concepts, copy, and creative assets tailored to that identity. No manual brand guideline uploads. No hours spent briefing a freelancer. The tool is available in English in the U.S., Canada, Australia, and New Zealand as of early 2026, and everything it produces can be downloaded and posted across Instagram, TikTok, Facebook, YouTube, LinkedIn, and beyond. This walkthrough covers every step from your first login to downloading finished creative assets.
What Pomelli Actually Is (and What It Isn't)
Let's get precise about the tool's scope, as we discussed in our breakdown of how Pomelli actually works. Pomelli is not a general-purpose AI writer. It's not a CRM, a scheduling platform, or a replacement for tools like HubSpot or GoHighLevel. It's a focused creative engine: you give it a URL, it analyzes your site to extract brand signals, and it generates marketing campaign assets — images with text overlays, captions, CTAs, and copy — that match your brand's look and voice.
The name itself is a deliberate choice. Google picked a fruit-inspired name (from the pomelo family) as a metaphor for extracting a unique core identity, the way a fruit has distinct DNA. That metaphor runs through the product's design: Pomelli ai google "peels" your site to learn what your brand looks and sounds like, then uses that understanding as the foundation for everything it generates.
Here's what sets it apart from generic AI tools:
- Automatic Brand Extraction: Unlike ChatGPT or other general-purpose AI, Pomelli google doesn't require you to manually specify hex codes, upload logo files, or write detailed brand briefs. It pulls this information directly from your website.
- Visual + Verbal Consistency: Every asset it produces — whether a TikTok caption or a Facebook ad image — draws from the same Business DNA profile, enforcing consistency you'd normally need a brand manager to maintain.
- Zero Cost at Launch: The public beta is free in supported regions. There's no paid tier yet, which makes it a genuinely accessible tool for solo founders and small teams who can't justify hundreds per month on marketing software.
Building Your Business DNA: The Foundation Step
Everything in Pomelli ai starts with Business DNA. This is the profile the system constructs from your website, and its accuracy determines the quality of every campaign it generates afterward. Here's the exact process.
Navigate to labs.google.com/pomelli and enter your business's web address. Click Continue. Pomeli will begin analyzing your site — crawling pages, scanning visual elements, reading copy — to understand your brand. According to Google's own support documentation, this analysis can take up to eight minutes, so don't panic if it's not instant.
Once the analysis completes, Pomelli displays your Business DNA: brand fonts, color palette, core values, key images, and messaging tone. This is the step where most beginners make a critical mistake — they glance at the results and move on.
Don't do that.
Review every section carefully. The AI is good, but it's working from whatever your website currently shows. If your site has outdated imagery, inconsistent fonts, or copy that doesn't reflect your current positioning, the Business DNA will inherit those problems. Pomelli lets you edit or add details to any section of your profile. Use that capability. Adjust colors if they're slightly off. Rewrite value statements if the AI's interpretation doesn't capture your actual positioning. Upload better representative images if the ones it pulled are secondary or outdated.
Think of Business DNA as the brief you'd give a creative agency. The more accurate it is, the less editing you'll do downstream.
Generating Campaign Ideas and Selecting Your Direction
With your Business DNA locked in, you're ready to generate campaigns. On the Home screen, you'll see a prompt box where you describe what you want to create. The input can be specific — "Promote my new line of earrings" — or broader — "Drive summer foot traffic to my downtown bakery."
Hit Generate Ideas, and Pomelli produces several campaign concepts tailored to your prompt and your Business DNA. Each concept comes with a strategic angle, suggested messaging, and a set of creative directions.
Two things worth noting here. First, if you don't have a specific campaign in mind, Pomelli offers Suggested Campaigns — pre-built concepts based on your business type and current marketing patterns. These are useful for getting unstuck, but they're starting points, not final strategies. Second, the quality of your prompt directly affects the output. Vague prompts produce generic campaigns. Specific prompts — mentioning a product, a timeframe, a target audience, or a seasonal hook — produce work you can actually use.
A practical approach: generate ideas for an entire week of content in a single session. Describe three to five different campaigns (a product launch, a behind-the-scenes story, a customer testimonial spotlight, a seasonal promotion, an educational post), select the strongest concept from each batch, and you've got a week's content pipeline built in under thirty minutes. That's the kind of efficiency that previously required either a marketing team or significant freelancer spend.
Editing Creatives and Making Them Yours
This is where Pomeli moves from "interesting AI demo" to "actually useful tool." After selecting a campaign idea, you'll see a series of creative assets — images with text overlays, formatted for social media — generated for your campaign.
Select any asset to open the editor. The editing capabilities are straightforward but cover the essentials:
- Image Swapping: Generate a new AI image or select from the images in your Business DNA library. This is important — using your own product photos or brand imagery almost always outperforms generic AI-generated visuals for established brands.
- Copy Editing: Change the header, description, and call-to-action text directly in the editor. The AI-generated copy is a solid draft, but your knowledge of your audience, your offers, and your voice nuances will always be sharper than what any algorithm produces.
- Typography and Layout Adjustments: Modify font sizes, positioning, and visual hierarchy. If anything looks misaligned after edits, the Fix Layout button automatically rebalances the composition.
- Animation: Hover over any creative and click Animate to add motion. Animated assets consistently outperform static posts in social feeds — platform algorithms favor them, and they stop the scroll more effectively.
The key principle: treat Pomelli's output as a 70% complete draft that you refine to 100%. The AI handles the heavy lifting of ideation, layout, and brand consistency. For more advanced editing techniques, discover the 7 hidden features in Pomelli that experienced marketers use daily. You handle the last mile of specificity, voice authenticity, and strategic nuance.
Downloading, Publishing, and Maintaining Momentum
Once your creatives are finalized, download them directly from Pomelli. Once you have this process down, you can start learning how to use Pomelli like a pro. The assets are formatted for social media use and can be posted across any platform — Instagram, TikTok, Facebook, YouTube, LinkedIn, or wherever your audience lives. Pomelli doesn't include a built-in scheduler or publishing tool, so you'll still need your existing workflow (or a simple tool like Buffer or Later) to handle distribution timing.
Here's a workflow that keeps the momentum going beyond your first session:
- Revisit Your Business DNA Monthly: Your brand evolves. New products, updated messaging, seasonal shifts — these all change what "on-brand" means. Update your profile regularly so campaigns stay current.
- Build a Creative Library: Download and organize every asset you generate, even the ones you don't use immediately. They become raw material for future campaigns, A/B tests, or repurposed content.
- Stack Pomelli with Your Existing Tools: Pomelli handles ideation and creative generation. Pair it with a scheduling tool for distribution, an analytics platform for performance tracking, and your CRM for audience segmentation. No single tool does everything well; the goal is a lean, efficient stack.
The bottom line is straightforward. Pomelli eliminates the two biggest bottlenecks for small business marketing: the creative blank page and brand inconsistency. It won't replace strategic thinking — you still need to know your audience, your offers, and your goals. But it compresses the execution timeline from days to minutes, and it does it at a price point (free, for now) that makes it accessible to exactly the businesses that need it most. If you have a website and fifteen minutes, there's no reason not to test it today.
